Privacy Policy

Last updated: June 9, 2026

This Privacy Policy describes how NICHE ("we", "us", or "our") collects, uses, and shares information when you use the NICHE mobile application and related services (the "Service"). By using the Service, you agree to this Policy.

1. Who we are

NICHE is a social-calendar and plan-discovery app for young adults. If you have questions about this Policy, contact us at support@nichemvp.app.

2. Information we collect

Account information: phone number, first name, last name, username, email (optional), avatar color.
Profile content: answers to identity questions, friends, groups, saved plans.
Calendar & activity data: activities, scheduled plans, free time blocks, plan invites, swipes.
Device & usage data: device type, operating system, app version, language, IP address, crash logs, basic analytics events.
Location (optional): approximate location used to surface nearby plans and venues. Only collected with your permission and can be revoked at any time in your device settings.

3. How we use information

To create and maintain your account and authenticate you via phone number.
To provide core features: plan discovery, calendar, friends, groups, plan invites.
To personalize plan recommendations based on your activity and preferences.
To keep the Service secure, prevent abuse, and comply with legal obligations.
To diagnose and fix bugs and improve performance.

4. How we share information

With friends: profile details, activities, scheduled plans, and shared free time are visible to friends you have accepted.
Service providers: we use trusted infrastructure providers (hosting, database, authentication, analytics, crash reporting) that process data on our behalf under confidentiality obligations.
Legal: we may disclose information if required by law or to protect rights, safety, or the integrity of the Service.
Business transfers: if NICHE is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction.

We do not sell your personal information.

5. Data retention

We retain your information for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time by contacting us at support@nichemvp.app.

6. Security

We use industry-standard measures including encryption in transit, row-level security in our database, and access controls. No method of transmission or storage is 100% secure, but we work to protect your information.

7. Children's privacy

NICHE is not directed to children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Your rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or export your personal information, and to object to or restrict certain processing. To exercise these rights, contact support@nichemvp.app.

9. International transfers

Your information may be processed in countries other than your own. We take steps to ensure appropriate safeguards are in place for such transfers.

10. Changes to this Policy

We may update this Policy from time to time. We will post the new version here and update the "Last updated" date. Material changes will be communicated in the app where appropriate.

11. Contact

Questions or requests? Email support@nichemvp.app.